
I don't have fear of flying; but there's a lot about flying that I dread. I dread being greeted by the smell of tired upholstery as soon as I step into the plane. I cringe at the singsong of welcomes from the cabin crew. Not even a privileged stay in the airline lounge cheers me up for the forthcoming trip. Not only is the food as joyless as what they serve on board, I find airline lounges as musty and eeriely quiet as a public library.
Flying, they say, has lost its romance. But, come to think of it, what's gone is not the romance, but the elements that stoke and sustain it - elegance and design.
So, was it this - the return of elegance and design - that made getting on a Porter flight from Toronto to New York so exciting?
Porter is a Toronto-based airline offering short haul routes between key Canada and US cities. If you're travelling from Toronto to Montreal, Quebec, Ottawa, Halifax, St. John, Thunder Bay, Vancouver, New York, Boston or Chicago, don't go to Pearson in suburban Mississauga but hie off to the dock, no more than 15 minutes from downtown, where possibly the world's shortest ferry ride will take you to the Porter airport on the island.
This, to me, is the Mac of airlines. The design sensibilities behind Porter are, well, very Steve Jobs. Sleek, modern; but there's a sense of fun with a retro bent - from the logo to the airline mascot (a lovable raccoon), the cabin interior (which looks and smells good), the paper (not microwavable plastic) box in which they serve food, the in-flight magazine that you'd actually want to take home and read. Then, of course, the stewardesses' blue caps and just-ironed, fresh-looking uniforms that bring out our nostalgia for PanAm and the whole romance that that era created about flying.
The design company behind Porter, I'm told, are the same guys behind Wallpaper, my favorite design magazine! So I wasn't surprised to find iMacs - not clunky pc's - at the Porter lounge. Here, wifi and coffee are free and unlimited, so are the biscottis, cookies and muffins. The lounge, by the way, is for all Porter passengers and this is where the elegance lies: no one feels left out, no one feels like an economy ticket holder.
The fact is, Porter is an economy airline - but one that, thankfully, didn't scrimp on elegance and design. Roundtrip ticket to New York: CAD$250, taxes and wine included.
Shown right, food box design by Winkreative. Check out their design portfolio on Porter here. Also an interesting read: a Design Sponge interview with Neal Whittington, one of the illustrators/graphic designers behind the Porter look, here.)